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Veruska Anconitano is a Multilingual SEO and Localization Manager and Consultant with 20 years of experience working with established brands that seek to enter non-English-speaking markets. Her work is at the intersection of SEO and Localization, where she manages workflows and processes to facilitate the collaboration of both teams to increase brand loyalty, visibility, and conversions in specific markets.
Leveraging her background in sociology, sociolinguistics, SFL, semiotics, and a master’s in Data Science, she follows a culturalized approach to SEO and Localization that merges sociology, neuroscience, and data. She is Italian, currently based in Dublin (Ireland), and she offers her services to companies worldwide in multiple languages.
She is a certified project manager and works in English, Italian, Spanish, Korean, French, Portuguese, and Japanese. Her leadership skills date back to 2003, with experience leading in-house and distributed teams of 75+ individuals working remotely in various markets. She values teamwork and enjoys building, leading, and mentoring teams to grow and succeed.
An avid outdoor lover and professional food traveler, she is a proponent of a cultural view of International SEO and aims for equality and removing access barriers for everyone. Veruska speaks at industry events and conferences with a recognizable Italian accent while constantly fighting against people butchering Italian food.
As a professional journalist, she contributes to several well-known online and offline publications, such as Skyscanner and Reader Digest, and several SEO publications of companies like Oncrawl, Wix, and Weglot. Additionally, she co-founded several sites and magazines covering different niches and sectors.
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